Marketing Ancillary Services for Your Practice - 6 Useful Ideas

Posted by Clark Love on Jul 11, 2018 6:27:07 AM

My company provides mobile urodynamics, anorectal manometry (ARM), and other diagnostic testing services, serving hundreds of practices and hospitals across the U.S.

We are considered a core service by many of our customers, but we are considered ancillary services by others.  We are regularly exposed to the ancillary medical services marketing efforts that practices pursue to attract patients to their ancillary services.  

Many marketing efforts are quite successful, while others yield almost no results. Below are a few of the ones we see working consistently.

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Topics: Medical Practice Operations, ancillary services, urodynamics service provider, urodynamics

Should Your Practice Add Ancillary Services Like Urodynamics?

Posted by Clark Love on Jul 10, 2018 7:38:11 PM

Urodynamic services can be added to your medical practice to help increase your net income. The reason for this is that additional urodynamic services can increase your revenue by increasing the cost of the service and lowering reimbursements.

Before you decide to add extra services to draw in potential patients, you’ll want to ask yourself five distinct questions. These questions can help determine if adding additional urodynamic services can benefit your business.

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Topics: Medical Practice Operations, urodynamics profitability, urodynamics service provider, ancillary services, urodynamics staffing

The Top 5 Ancillary Services for Urology Practices in the U.S

Posted by Clark Love on Oct 10, 2016 8:09:18 PM

Reduction in Medicare contract payments and decreased physician reimbursement from insurers are causing decreased physician salaries, medical profits and general revenue. This is driving the desire for urology practices to add ancillary services - and this is a good thing for patients.  

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Topics: urology, ancillary services

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