My company provides mobile urodynamics, anorectal manometry (ARM), and other diagnostic testing services, serving hundreds of practices and hospitals across the U.S.
We are considered a core service by many of our customers, but we are considered ancillary services by others. We are regularly exposed to the ancillary medical services marketing efforts that practices pursue to attract patients to their ancillary services.
Many marketing efforts are quite successful, while others yield almost no results. Below are a few of the ones we see working consistently.