BHN Healthcare Blog

There’s no real love for waiting rooms. Call it the perpetual suspense, the white-coat syndrome lingers behind all modern chic designs. It’s time for practices to generate a greater practicality and explore deeper into human psychology behind waiting room worry.

I am the CEO of a service provider that provides diagnostic testing services to over 300 medical practices across the country. Our clientele ranges from the sole practitioner to extensive multi-specialty practices, to everything in-between. I am also the former Chief Marketing Officer for a top digital marketing agency in Chicago.

My staff and I are continually researching customers and prospects; therefore we are regularly reviewing medical practice websites. Through our work and research, we have made a few notes on where medical practices make mistakes with their sites. Below are a few of the most significant mistakes we typically see.

My company provides advanced diagnostic testing services (primarily urodynamics testing, anorectal manometry testing, and other incontinence related services) to practices all over the country.

Through our work, we are exposed to practices at all profit levels from those that are hugely profitable to those that can barely pay the bills.  Based on our work, we have compiled a few ideas below that should help any practice be more profitable.  We hope that one or two will hit the mark for you.

With recent changes to healthcare and reimbursement, interest in management service organizations (MSOs) has increased. In years past, these services have been met with caution, as they were judged to create more risk than reward. However, recently that balance has shifted. Here, ObGyn MSOs will be discussed.

In today’s medical marketplace, physicians such as urologists and ObGyns are finding it more and more difficult to keep doors open in the face of deceased reimbursements and patients who lack medical insurance. Additionally, attracting new patients is harder than ever, thanks to the prevalence of websites which allow patients to rate their doctors, sometimes leaving bad reviews which do not adequately depict the situation from both sides.

Incontinence is an uncomfortable subject that affects millions of men and women worldwide. Traditionally, an incontinence sufferer would visit his or her primary physician and then be referred to a urologist, depending on symptom severity. Recently, a number of OB-GYN practices have begun offering incontinence care. Here, whether OB-GYN practices should provide care for incontinent patients will be discussed.

When it comes to bowel disorders, there is significant overlap among various medical fields. Anorectal manometry (ARM) is a diagnostic tool used in the determination of bowel disorders such as chronic constipation and fecal incontinence. Gastroenterologists commonly administer ARM tests, but should OBGYN physicians offer anorectal manometry as well?