There has been a recent trend on the part of both pharmaceutical and medical device companies to employ nurses and then deploy them in the field in different roles to support their products—the products being drugs and devices, respectively. Given the clinical background and medical knowledge of nurses, this has been a win-win situation for everyone, including the end users of the products, such as patients and healthcare teams and professionals. For medical device companies that have overlooked the trend, it’s something that needs to be given some serious thought since nurse educator services can have a meaningful and lasting impact on medical device utilization rates.
