My company provides mobile urodynamics, anorectal manometry (ARM), and other diagnostic testing services, serving hundreds of practices and hospitals across the U.S. We are considered a core service by many of our customers, but we are considered ancillary services by others. We are regularly exposed to the ancillary medical services marketing efforts that practices pursue to attract patients to their ancillary services. Many marketing efforts are quite successful, while others yield almost no results. Below are a few of the ones we see working consistently.
My company provides advanced diagnostic testing services (primarily urodynamics testing, anorectal manometry testing, and other incontinence related services) to practices all over the country. Through our work, we are exposed to practices at all profit levels from those that are hugely profitable to those that can barely pay the bills. Based on our work, we have compiled a few ideas below that should help any practice be more profitable. We hope that one or two will hit the mark for you.
The topic of urodynamic studies (UDS) before prolapse surgery is highly debated in urogynecology. There have been previous studies conducted on women who had prolapse and uncomplicated stress urinary incontinence (SUI). Currently, there is no possibility of a universal consensus for UDS before prolapse surgery in women who have concomitant symptomatic SUI. The issue is that there is currently no evidence that the surgery outcome will be altered or not by being given a UDS. Thus, we must test further using randomized studies to advance and see if UDS can be useful before prolapse surgery.
Preoperative UDS Should Be Performed
If a patient with a pelvic organ prolapse (POP) has either stages IIIa, IIc, or lp, she is more likely to have symptomatic vaginal bulging and asymptomatic for stress or urgency incontinence. This case is just one example of where preoperative USD should be performed before the prolapse surgery. It’s been found that POP and lower urinary tract symptoms (LUTS) usually coexist with each other. But, UDS involve objective assessments of any dysfunction in the urinary tract system. Some UDS could prevent and save people from POP. However, not many are willing to perform this option.
Urodynamic services provide valuable information when it comes to the urinary health of patients due to their interaction with medications, drugs, and other substances. However, some clinics doubt that urodynamic services make a difference in specific populations of people. To test this theory Suskind AM, Cox L, and Clemens JQ et al. (2017) decided to test the value of urodynamic services within an academic specialty referral practice. The objective of the study was to demonstrate that UDS services could provide useful information for correct medication doses in patients and other drugs.
Patients & Pre-screening
The perspective questionnaire was designed to determine the use of UDS in clinical practices. Each patient who was invited to be in the study was 18 years or older and were either male or female. Five clinics asked their patients if they wanted to participate in the study if they were coming for a UDS service. They were then prompted with a pre-questionnaire asking their race, gender, age, and if they had previously used UDS services. They were also asked if they had any history of pelvic radiation and neurological conditions.
The storage and elimination of urine are regulated by neural circuits in the brain and spinal cord to coordinate function between the urethra and the urinary bladder. During micturition, the elimination of urine is facilitated by bladder wall contraction as well as urethral wall and pelvic floor muscle relaxation. In the following article, we will discuss discuss this study: Randomized Controlled Trial to Assess the Impact of Intraurethral Lidocaine on Urodynamic Voiding Parameters.
Lower urinary tract symptoms (LUTS) lead to incomplete bladder emptying, decreased quality of life, increased healthcare use, decreased workplace productivity and impact in intimate relationships. Some of the approaches to improve the condition such as
Urodynamics (UDS) is an interactive diagnostic study of lower urinary tract function. It is composed of several tests that can be used to obtain functional information about urine storage and expulsion. Its main goal is to reproduce the patients’ symptoms and determine their cause.
The present article is a review of the physiological concepts behind UDS, and explains the various normal and abnormal forces and parameters that are measured and used during the tests to assist the physician in making a diagnosis. It outlines the importance and methods of the calibration of UDS equipment to optimize diagnostic accuracy and reliability, which would have a crucial impact over the treatment’s decision, and consequently the patient’s outcome.
Bladder management is a hugely important factor that needs to be taken into consideration when it comes to managing patients with spinal cord injury (SCI). In the following blog post, we will discuss differences between ambulatory urodynamics and conventional urodynamics on patients with SCI.
According to this article1, conventional urodynamic testing has multiple drawbacks mainly due to the unfamiliar circumstances for the individual, immovability of the instrument, expenses, restrictive position during the test as well as manual filling of the bladder (rather than natural filling). Therefore, fully ambulatory urodynamic monitoring systems have been developed, which enable the pressure in the abdomen to be measured in a perfectly non-invasive manner. The question is: how reliable are they and can we use the findings effectively?
Urodynamics is a blanket term for a series of tests that assess the functionality of the lower urinary tract. Numerous
problems of the bladder and urethra which commonly affect both men and women can be diagnosed via urodynamics. Typically, these tests are ordered to diagnose issues such as urinary incontinence or prostrate problems, as well as before and after any type of surgery involving the pelvic organs or the urinary tract. Common symptoms that result in a doctor ordering urodynamics include incontinence, frequent urination, inability to urinate, weak urine stream, painful urination, nocturia, recurrent urinary tract infections, and difficulties emptying the bladder entirely. The types of urodynamic tests commonly performed include the following:
The term outsourcing tends to have a negative connotation, with immediate thoughts of lost jobs to lower-income workers. However, in the medical field there are many reasons to outsource certain tasks and testing, which not only saves costs but allows medical personnel to have a more singular focus throughout their workday. Here, ways in which a large urology practice should outsource urodynamics by utilizing a qualified vendor to provide diagnostic testing will be discussed.
Patients that do not show up for their appointments are a major problem in healthcare. Not only do these no-shows prevent other patients from scheduling appointments, but they put their own health at risk. Frustratingly, they also cost medical practices money, as an absent patient also represents a lost opportunity for revenue – up to $300 per missed appointment. There are many factors that affect no-show rates, including travel time to the doctor’s office. Here, the solution to the all too common problem will be discussed.